Module 04 · Market Analysis & Strategy Development

Sourcing Strategy by Kraljic Quadrant

Matching Strategy to Category Risk and Impact

Based on your category profile and market analysis, the Kraljic Matrix helps you decide the right sourcing approach for each category.

Kraljic Matrix - Sourcing Strategies

QuadrantStrategySourcing Approach
Non-critical (low risk, low impact)Simplify, automateCatalog, blanket order, purchasing card, e-procurement
Leverage (low risk, high impact)Maximize competitionCompetitive RFQ/RFP, reverse auction, multi-supplier bidding
Bottleneck (high risk, low impact)Secure supplyLong-term contract, safety stock, supplier development
Strategic (high risk, high impact)Partnership, joint valueRFP with innovation component, strategic alliance
⚠️ Critical: Applying the wrong strategy to a category is a common mistake. Running a reverse auction on a Strategic category destroys the supplier relationship. Using a complex RFP for a Non-critical category wastes everyone's time. Always match the approach to the quadrant.

👉 Full instructions for the matrix (building, scoring, annual refresh): see the Essential Tools for the Category Manager course (Module 4).

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