Module 02 · Spend Analysis - Where does the money go?

The 3 levels of analysis

Spend Analysis: the 3 maturity levels

Objective: Understand the 3 levels of spend analysis and know how to apply them to turn raw data into actionable insights.

Spend Analysis is the Category Manager's first tool. It is the foundation of any procurement strategy: without a clear understanding of your spend, it is impossible to prioritise, negotiate effectively or build a solid category strategy.

Level 1 - Descriptive analysis: What happened?

Descriptive analysis answers the fundamental questions about past spend. It is the photograph of the current situation.

Level 2 - Diagnostic analysis: Why?

Diagnostic analysis goes beyond observation to understand causes and identify anomalies.

Level 3 - Predictive analysis: What will happen?

Predictive analysis uses trends and market data to anticipate how spend will evolve.

The 6 dimensions of analysis

Whatever the level of analysis, spend must be examined across 6 complementary dimensions:

DimensionQuestionExample insight
By categoryWhich categories weigh the most?IT = 22% of total spend, but 45% of suppliers
By supplierWhat is the concentration?Top 10 suppliers = 62% of spend
By BU / departmentWho spends what?Marketing buys EUR 3M of IT services without going through procurement
By geographyWhere do we spend?The Lyon site pays 18% more than Paris for the same cleaning service
Over timeHow does spend evolve?Energy: +34% in 2 years, an unsustainable trend
By purchase typeWhat is the direct/indirect mix?Indirect = 40% of spend but only 15% of buyer time
💡 Key takeaway: A mature Spend Analysis covers all 3 levels (descriptive, diagnostic, predictive) and systematically crosses the 6 dimensions. Most organisations remain stuck at the descriptive level: they know how much they spend but not why, nor how to optimise.
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